Company Profile

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Optima

The service company that simplifies life of businesses and families

Optima was born as a typical Italian multi-utility service company active in B2B market and providing electricity gas and telco services sold separately.

In 2014, the company decided to enter the B2C market and to switch to a completely new and unique business model which implied the concept of one provider offering a bundle of different services for a "tailor made" monthly flat fee in one single bill.

Alpha recognized a successful, innovative and industry-transformational business proposition, which would have switched the value proposition from the cost saving towards the idea of simplification (only one interlocutor for all the services required by families and SMEs) and guarantee of fixed monthly spending.

Optima represents a new way to compete in an old-fashioned environment by introducing a selling platform of different products, across different industries, offered in bundle through a strong, proprietary and properly trained sales force.

Industry Business services
Country Italy
Date of investment 03-2015
Turnover 180 M€
Status In Portfolio