Cyrillus / Verbaudet
The Cyrillus-Vertbaudet Group (CVG) is a leading multi-channel retailer of children's wear in France, with important positions in other European markets that are reached thanks to its growing Internet exposure.
CVG is composed of the two brands Cyrillus and Vertbaudet. Cyrillus operates in the high-end classic segment while Vertbaudet targets the mid-range price segment.
Both brands sell through a multi-channel concept including both catalogue and internet sales, but also physical outlets, be it in shopping malls or in city centers. Thus, not only do both bands allow customers to buy CVG's products under all circumstances (from a distance or in a shop), but the distance-selling allows the brands to sell their products abroad, thanks to good product quality, but also to efficient marketing methods learned from the historic catalogue business.